To adjust the look and feel of your Store go to Selling > Dashboard and click on Store Settings -
Here you can do the following -
- Set a Default Shipping Zone (this is were most of your Buyers are)
- Add Facebook and Twitter Usernames
- Add a Blog URL
- Add a Description (we suggest to keep this short as it pushed some of your Items for Sale below the fold)
- Add a Help Link (please leave blank)
- Upload a CSS file (in case you want to change colors and fonts, we suggest you only do this if you are proficient in web design or have access to a designer)
- Upload Favicon, Cover Image (we recommend to stay with 1024 pixels) and a Logo (which will be used when your Store URL gets shared on Facebook, a forum or elsewhere on the web)